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Why did I buy that?
Normally I follow a very rational purchasing process. If I buy a new book I look at the cover, read the blurb and trawl through some customer reviews before making my decision. When I bought my car I...
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If you want the best you have to be prepared to pay for it!
The recent ruling by Ofcom that Sky Sports 1 and 2 should be made available to competitors at wholesale price will help to ensure fair and effective competition in the industry. Naturally, Sky is not...
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Logo quiz winner!
Intouchables is pleased to announce that the winner of our logo quiz is Anne Harris. Congratualtions to Anne and thank you to everyone who took the time to enter. We hoped you enjoyed it! All the...
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Generation Y: a marketing challenge or opportunity?
As a mother of two young children I see how technology is already impacting their lives. Gone are the days where I remember rushing home from school to catch 90 minutes of Grange Hill and Blue Peter...
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Beat the brand pickpockets
More and more are people are being duped into buying fake brands online. Due to a rise in bogus copycat websites there has been a sharp rise in the sale of fake branded goods. Usually the only...
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The best brands never rest…
Creatives. Those strange people with funny ideas. I say, funny ideas good. No ideas bad. And when it comes to brands, ideas are imperative. Look at the world around you… think about why you chose the...
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Images aren’t free
I won’t bore you with how long I’ve worked in this industry but let’s just say that I remember when the first Apple Mac appeared in the studio. Before the advent of the computer ideas were sketched out...
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What brand am I? What brand are you?
What brand am I ? What brand are you? If I were a brand, who would I be? Well, it is said that a ‘brand’ represents a promise – and I like to think that I keep my promises. I also aspire to what a...
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The best brands never rest…
Creatives. Those strange people with funny ideas. I say, funny ideas good. No ideas bad. And when it comes to brands, ideas are imperative. Look at the world around you… think about why you chose the...
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Are Everton right to change their logo?
Everton FC have just launched a refreshed version of their club badge. The club has described the new design as more ‘modern, clever and dynamic’. Looking at the two designs side by side I have to...
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